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Rank
Professor -
Degree
PhD -
Specialization
Business Administration Sciences -
Major
Marketing -
Research Field
Market Analysis – Consumer Needs – Strategic Management Challenges
Born in Beirut, 1968
Scientific Qualifications
- PhD in Business Administration / Marketing from the University Sorbonne Paris Nord in 2007.
- Master of Advanced Studies in Economics, Business Administration and Innovation Technology from the National Conservatory of Arts and Crafts in Paris (CNAM-Paris) in 2003.
- Postgraduate Diploma in Marketing from the National Conservatory of Arts and Crafts (CNAM-Paris) in 2001.
- BA in Marketing from the National Conservatory of Arts and Crafts (CNAM-Paris) in 1999.
Professional Career
- Lecturer at the Faculty of Economics & Business Administration at the Lebanese University in 2004, and Director of Branch 3 between 2021-2024.
- Acting Director for a period of 3 months for the Faculty of Economics & Business Administration (Branch 3) at the Lebanese University in 2015.
- Head of Marketing Department at the Faculty of Economics & Business Administration (Branch 3) at the Lebanese University for several years.
- Member of the CEE Committee for the Research and Professional Master in Marketing at the Faculty of Economics & Business Administration at the Lebanese University since 2018.
- Lecturer at Saint Joseph University – Beirut, Holy Spirit University of Kaslik (USEK) and the National Conservatory of Arts and Crafts (CNAM-Paris).
- Expert in marketing, competitive analysis, planning, motivation and business budgeting.
- Business, Marketing and Communication Development Consultant and Production Manager for institutions and companies in Lebanon and France.
- Director of Marketing & Sales at "AURANEXT" in France between 2003 and 2004.
- Author of more than 15 researches and published articles on customer relationship management, strategic management challenges, consumer satisfaction standards, and market analysis.
