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Discussion of graduation projects at the Faculty of Information - Branch 2
The Public Relations & Institutional Communication Department and the Advertising & Marketing Communication Department at the Faculty of Information - Branch 2 organized two academic days dedicated to presenting the graduation projects of third-year students, in the presence of the branch director, Dr. Nisrine Zammar, the head of the Public Relations Department, Dr. Michel Al-Lafa, and members of the teaching staff.
The projects presented addressed issues with a developmental and social dimension. Students from the Advertising & Marketing Communication Department presented integrated marketing plans for “Small Business” and “Startup Business” projects aimed at supporting emerging institutions in the local market and providing innovative marketing solutions that contribute to enhancing their competitiveness and help them spread and interact with the local community.
The Public Relations Department focused on public sector institutions, with students studying the reality of these institutions and proposing strategic communication campaigns aimed at building a positive image for them in the public eye and strengthening citizens' trust.
The projects were presented to a committee of faculty members, who praised the quality of the academic work and its practical effectiveness, commending the students' ability to link scientific theories to the real-world challenges faced by institutions.
The two academic days concluded with a ceremony attended by students and members of the teaching and administrative staff, during which the commitment to the faculty's mission of graduating qualified graduates who contribute to the development of society at the institutional and developmental levels was reaffirmed.
