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Seminar on “Public Relations and Marketing” at FI - Branch 2
As part of the professional seminars dedicated to first-year master's programs in institutional communication, public relations, advertising, and marketing, the Faculty of Information (FI) - Branch 2 welcomed four speakers who shared their experience and career paths in the public relations and marketing field with students.
First speaker
Mr. Mark Jalalati, a Lebanese entrepreneur in the field of marketing and founder of Joint Media House, spoke about solving marketing problems and the ability to implement systems that deliver concrete results through the use of artificial intelligence to improve sales and business growth.
Second speaker
Mr. Jean Kalfayan, a leading figure in the field of communication, event organization, marketing, consulting, and community initiatives, is also the founder of the Networkwithjean platform, which offers business and communication-related content for the professional market.
Third speaker
Mr. Rabih Habr, an expert in opinion polls and founder and CEO of Statistics Lebanon, shared his experience in the field of statistics and opinion polls and examined the political, social, and cultural reality in Lebanon.
Fourth speaker
Maria Aboudi, commercial marketing expert at Almaza, gave a presentation on commercial marketing and its principles and spoke about her experience in the field of the labor market, marketing, and entrepreneurship.
