This program focuses on knowing, understanding, and identifying consumer needs and desires, studying market trends, developing the promotion of product, services and trademarks, and creating appropriate marketing strategies.

The courses of this program are based on a number of objectives, the most important of which are:

• Marketing intelligence
• Studying and predicting consumer behavior
• Conducting quantitative and qualitative marketing research
• Identifying market trends to build and maintain successful customer relationships
• Developing effective marketing strategies using the latest trends in marketing and managing distribution channels

General conditions +

Competitive Entrance Exam (CEE) in:

1. Economics
2. Mathematics
3. General Culture in Foreign Language
4. General Culture in Arabic

This major provides students with an understanding of management basics and advanced concepts and their real-world applications such as human resource management, organizational behavior, leadership, entrepreneurship, business ethics, and management issues and challenges in global markets.

General conditions +

Competitive Entrance Exam (CEE) in:

1. Economics
2. Mathematics
3. General Culture in Foreign Language
4. General Culture in Arabic

This major provides students with a specialized understanding of all areas of finance spanning corporate finance, investments, financial institutions, markets, and international finance.

Through this program, the student acquires the following skills:

• Knowing the principles of financing of companies and financial institutions;
• Developing financing services for the financial, banking and tax sectors;
• Adopting appropriate tools to analyze and improve the performance of organizations and providing support in financing and investment decisions;
• Analyzing financial markets;
• Monitoring financing needs of institutions and finding the necessary financing methods;
• Analyzing and improving the performance of institutions in financing and investment;
• Complying with financial policies and regulations;
• Managing financial institutions;
• Managing banking operations, financial products and insurance operations.

General conditions +

Competitive Entrance Exam (CEE) in:

1. Economics
2. Mathematics
3. General Culture in Foreign Language
4. General Culture in Arabic

This program introduces theoretical and applied principles in economics: macro and microeconomic analysis, international economic and trade relations, financial and monetary policies, growth and development economics, econometrics, financial accounting, financial mathematics, financial markets, financial management and feasibility study.

General conditions +

1. Competitive Entrance Exam (CEE) in:
2. Economics
3. Mathematics
4. General Culture in Foreign Language
5. General Culture in Arabic

This program combines business administration and computer science, and involves the study of developing and designing information systems and providing the student with the technical skills to apply information system and data science in enterprises.

Students enrolled in this program learn advanced informatics systems skills, and gain knowledge in computer programming, networking, systems analysis and design, database management, and decision support systems.

General conditions +

Competitive Entrance Exam (CEE) in:

1. Economics
2. Mathematics
3. General Culture in Foreign Language
4. General Culture in Arabic

Accounting and auditing are the processes of recording, analyzing and classifying financial statements in order to obtain financial information that helps the management to make necessary decisions.

The accounting and auditing major provides students the know-how to:

• Record all kinds of accounting entries to monitor financial and economic transactions related to all types of organizations;
• Calculate costs, profits, expenses and other accounting values and evaluate financial and operating activities;
• Comply with Lebanese tax laws and policies;
• Establish companies, maintain, analyze and study budgets and all types of account financial statements, in addition to preparing the balance sheet, income statement and cash flow statement;
• Develop an audit methodology that includes audit tools and techniques, sampling, planning and risk calculation.

General conditions +

1. Competitive Entrance Exam (CEE) in:
2. Economics
3. Mathematics
4. General Culture in Foreign Language
5. General Culture in Arabic

This program provides students with the necessary skills for analyzing big data and extracting semantic information that helps institutions in decision-making, namely with the development of technology and information, where data production is taking place on a very fast pace and big scale.

Data science is multidisciplinary combining various aspects and technologies from informatics to statistics, mathematics and information management.

General conditions + Competitive Entrance Exam (CEE)

The graduates of this program acquire wide-ranging skills qualifying them for communications and public relations management in the private and public sectors. Students can also provide advice to management and to decision-makers, in addition to working with the media to contribute to the marketing of institutions' plans, policies and products.

General conditions + Competitive Entrance Exam (CEE)

This program allows students to produce professionally sound multimedia, journalistic and media material (photos, videos, graphics, etc.), and to interact online and through social media. It also provides them with the required general culture in terms of political, economic and social sciences, and national and international issues.

The program also focuses on keeping abreast of technical developments and latest changes in journalistic work for students to acquire the basic skills related to the profession as to identifying the different types of journalistic work, its forms and features.

General conditions + Competitive Entrance Exam (CEE)

This program is a fusion of marketing and advertising that provides the student with the ability to create and evaluate creative communication strategies, and to develop and manage marketing communication and advertising strategies. It provides them with the basic skills, such as communication, management, planning, work culture and languages, including technological competencies that serve the function of electronic production in line with the rapidly evolving world of digital information.

General conditions + Competitive Entrance Exam (CEE)