This program focuses on knowing, understanding, and identifying consumer needs and desires, studying market trends, developing the promotion of product, services and trademarks, and creating appropriate marketing strategies.

The courses of this program are based on a number of objectives, the most important of which are:

• Marketing intelligence
• Studying and predicting consumer behavior
• Conducting quantitative and qualitative marketing research
• Identifying market trends to build and maintain successful customer relationships
• Developing effective marketing strategies using the latest trends in marketing and managing distribution channels

General conditions +

Competitive Entrance Exam (CEE) in:

1. Economics
2. Mathematics
3. General Culture in Foreign Language
4. General Culture in Arabic

This major provides students with an understanding of management basics and advanced concepts and their real-world applications such as human resource management, organizational behavior, leadership, entrepreneurship, business ethics, and management issues and challenges in global markets.

General conditions +

Competitive Entrance Exam (CEE) in:

1. Economics
2. Mathematics
3. General Culture in Foreign Language
4. General Culture in Arabic

This major provides students with a specialized understanding of all areas of finance spanning corporate finance, investments, financial institutions, markets, and international finance.

Through this program, the student acquires the following skills:

• Knowing the principles of financing of companies and financial institutions;
• Developing financing services for the financial, banking and tax sectors;
• Adopting appropriate tools to analyze and improve the performance of organizations and providing support in financing and investment decisions;
• Analyzing financial markets;
• Monitoring financing needs of institutions and finding the necessary financing methods;
• Analyzing and improving the performance of institutions in financing and investment;
• Complying with financial policies and regulations;
• Managing financial institutions;
• Managing banking operations, financial products and insurance operations.

General conditions +

Competitive Entrance Exam (CEE) in:

1. Economics
2. Mathematics
3. General Culture in Foreign Language
4. General Culture in Arabic

This program introduces theoretical and applied principles in economics: macro and microeconomic analysis, international economic and trade relations, financial and monetary policies, growth and development economics, econometrics, financial accounting, financial mathematics, financial markets, financial management and feasibility study.

General conditions +

1. Competitive Entrance Exam (CEE) in:
2. Economics
3. Mathematics
4. General Culture in Foreign Language
5. General Culture in Arabic

This program combines business administration and computer science, and involves the study of developing and designing information systems and providing the student with the technical skills to apply information system and data science in enterprises.

Students enrolled in this program learn advanced informatics systems skills, and gain knowledge in computer programming, networking, systems analysis and design, database management, and decision support systems.

General conditions +

Competitive Entrance Exam (CEE) in:

1. Economics
2. Mathematics
3. General Culture in Foreign Language
4. General Culture in Arabic

Accounting and auditing are the processes of recording, analyzing and classifying financial statements in order to obtain financial information that helps the management to make necessary decisions.

The accounting and auditing major provides students the know-how to:

• Record all kinds of accounting entries to monitor financial and economic transactions related to all types of organizations;
• Calculate costs, profits, expenses and other accounting values and evaluate financial and operating activities;
• Comply with Lebanese tax laws and policies;
• Establish companies, maintain, analyze and study budgets and all types of account financial statements, in addition to preparing the balance sheet, income statement and cash flow statement;
• Develop an audit methodology that includes audit tools and techniques, sampling, planning and risk calculation.

General conditions +

1. Competitive Entrance Exam (CEE) in:
2. Economics
3. Mathematics
4. General Culture in Foreign Language
5. General Culture in Arabic

This master keeps pace with the technical developments that require students to acquire digital skills that allow them to work in new professions needed in the labor market, including programming materials, creating mobile applications, and others.

This master develops journalism students' skills in journalistic editing and links it to new technologies, moving from traditional to new media.

The students of Corporate Communication are entitled to learn new strategies that enhance the presence of individuals, companies and organizations in the digital space.

• First year available in Branches 1 and 2
• Second year available in the Deanship - Tayyouneh

General conditions + Special conditions

• This master receives students succeeding in the first year of the master from the two departments of journalism and corporate communication.
• A Competitive Entrance Exam (CEE) is conducted, if the number of candidates exceeds the required number of students.
• It is required to obtain a cumulative GPA for the bachelor courses of not less than 3/5 according to the grading scale adopted at the Lebanese University (or 12/20) according to what is currently approved.

This program introduces media students to the theoretical and practical frameworks and levels of health and environmental interventions, to equip them with methodologies for health and environmental intervention, and empower them to address the challenges facing humanity and societies in this context. Furthermore, they are initiated to defining the role of the media in promoting health and environmental policies and on the one hand, and highlighting the problem encountered in this regard on the other.

• First year available in Branches 1 and 2
• Second year available in the Deanship - Tayyouneh

General conditions + Special conditions

• After completing the first year of joint (professional and research) master in journalism, students are entitled to register for the second year - professional master in health and environmental journalism.
• A Competitive Entrance Exam (CEE) is conducted, if the number of candidates exceeds the required number of students.
• It is required to obtain a cumulative GPA for the bachelor courses of not less than 3/5 according to the grading scale adopted at the Lebanese University (or 12/20) according to what is currently approved.

This program introduces media students to the theoretical and practical frameworks and levels of economic and developmental interventions, equip them with methodologies for developmental intervention, and the role of the media in promoting economic and development policies, and empower them to solve fundamental obstacles.

• First year available in Branches 1 and 2
• Second year available in the Deanship - Tayyouneh

General conditions + Special conditions

• After completing the first year of joint (professional and research) master in journalism, students are entitled to register for the second year - professional master in economic and development journalism.
• A Competitive Entrance Exam (CEE) is conducted, if the number of candidates exceeds the required number of students.
• It is required to obtain a cumulative GPA for the bachelor courses of not less than 3/5 according to the grading scale adopted at the Lebanese University (or 12/20) according to what is currently approved.

This program places great emphasis on the importance and the primary role of information and communications technology, and links it at the same time with the profound transformations unfolding in the profession of libraries, through a set of practical and theoretical courses that respond to these developments and transformations:

• Digital libraries and everything related thereto in terms of their management and requirements of creation;
• E-services in libraries using web generations (Web 2.0, Semantic Web, etc.);
• Electronic archiving of documents and how to set up an integrated document and archive system in public and private institutions;
• Knowledge management in institutions and information centers.

• First year available in Branches 1 and 2
• Second year available in the Deanship - Tayyouneh

General conditions + Special conditions

• This master receives students succeeding in the first year of master from the Department of Information Management.
• A Competitive Entrance Exam (CEE) is conducted, if the number of candidates exceeds the required number of students.
• It is required to obtain a cumulative GPA for the bachelor courses of not less than 3/5 according to the grading scale adopted at the Lebanese University (or 12/20) according to what is currently approved.