This program focuses on knowing, understanding, and identifying consumer needs and desires, studying market trends, developing the promotion of product, services and trademarks, and creating appropriate marketing strategies.

The courses of this program are based on a number of objectives, the most important of which are:

1. Marketing intelligence
2. Studying and predicting consumer behavior
3. Conducting quantitative and qualitative marketing research
4. Identifying market trends to build and maintain successful customer relationships
5. Developing effective marketing strategies using the latest trends in marketing and managing distribution channels

Provided in Branches 1, 2, 3, 4 & 5

General conditions + Competitive Entrance Exam (CEE) in:

• Economics
• Mathematics
• General Culture in Foreign Language
• General Culture in Arabic

This major provides students with an understanding of management basics and advanced concepts and their real-world applications such as human resource management, organizational behavior, leadership, entrepreneurship, business ethics, and management issues and challenges in global markets.

Provided in all branches

General conditions + Competitive Entrance Exam (CEE) in:

• Economics
• Mathematics
• General Culture in Foreign Language
• General Culture in Arabic

This major provides students with a specialized understanding of all areas of finance spanning corporate finance, investments, financial institutions, markets, and international finance.

Through this program, the student acquires the following skills:

1. Knowing the principles of financing of companies and financial institutions;
2. Developing financing services for the financial, banking and tax sectors;
3. Adopting appropriate tools to analyze and improve the performance of organizations and providing support in financing and investment decisions;
4. Analyzing financial markets;
5. Monitoring financing needs of institutions and finding the necessary financing methods;
6. Analyzing and improving the performance of institutions in financing and investment;
7. Complying with financial policies and regulations;
8. Managing financial institutions;
9. Managing banking operations, financial products and insurance operations.

Provided in all branches

General conditions + Competitive Entrance Exam (CEE) in:

• Economics
• Mathematics
• General Culture in Foreign Language
• General Culture in Arabic

This program introduces theoretical and applied principles in economics: macro and microeconomic analysis, international economic and trade relations, financial and monetary policies, growth and development economics, econometrics, financial accounting, financial mathematics, financial markets, financial management and feasibility study.

Provided in all branches

General conditions + Competitive Entrance Exam (CEE) in:

• Economics
• Mathematics
• General Culture in Foreign Language
• General Culture in Arabic

This program combines business administration and computer science, and involves the study of developing and designing information systems and providing the student with the technical skills to apply information system and data science in enterprises.

Students enrolled in this program learn advanced informatics systems skills, and gain knowledge in computer programming, networking, systems analysis and design, database management, and decision support systems.

Provided in all branches

General conditions + Competitive Entrance Exam (CEE) in:

• Economics
• Mathematics
• General Culture in Foreign Language
• General Culture in Arabic

Accounting and auditing are the processes of recording, analyzing and classifying financial statements in order to obtain financial information that helps the management to make necessary decisions.

The accounting and auditing major provides students the know-how to:

1. Record all kinds of accounting entries to monitor financial and economic transactions related to all types of organizations;
2. Calculate costs, profits, expenses and other accounting values and evaluate financial and operating activities;
3. Comply with Lebanese tax laws and policies;
4. Establish companies, maintain, analyze and study budgets and all types of account financial statements, in addition to preparing the balance sheet, income statement and cash flow statement;
5. Develop an audit methodology that includes audit tools and techniques, sampling, planning and risk calculation.

Provided in all branches

General conditions + Competitive Entrance Exam (CEE) in:

1. Economics
2. Mathematics
3. General Culture in Foreign Language
4. General Culture in Arabic

This specialization seeks to graduate multi-skilled technicians qualified to take the necessary measures to avoid failure of industrial equipment, and maintain and repair them in factories and companies.

In addition to the general courses, such as Mathematics, Physics and Law, and the scientific courses, such as Mechanics, Power, Electricity, Electronics and Programming, students follow a 14-week training in one of the leading factories or companies to acquire professional and technical expertise.

Provided in Branches 1 and 2

General conditions + Succeed in the Competitive Entrance Exam (CEE)

This specialization utilizes a personal approach to education which supports the students in the technological framework. It incorporates and develops skills in computer, communications and networks through new technologies.

This Bachelor’s degree allows the graduates to carry out tasks related to network administration and IT system establishment in any organization, where they can assist network technicians or IT administrators with daily IT tasks and troubleshooting.

Provided in Branches 1 and 2

General conditions + Succeed in the Competitive Entrance Exam (CEE)

This specialization prepares multi-skilled graduates who keep pace with the development of the labor market, whether in the field of studies or following up the implementation of building projects and public works of all kinds.

Through this program, students are introduced to the theoretical and practical principles of building planning, road planning, civil project management, building materials and soil types.

Provided in Branches 1 and 2

General conditions + Succeed in the Competitive Entrance Exam (CEE)

This specialization allows the students to study and develop information software and use modern technologies in computer science and implement them in economic, administrative and financial sciences.

It also prepares students for immediate employment and fulfills the requirements of the growing professional sectors and the need for highly qualified graduates in the fields of programming, databases, mobile applications, web applications, and economics and management sciences.

Provided in Branches 1 and 2

General conditions + Succeed in the Competitive Entrance Exam (CEE)