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Centre MINE and GIL North organize a webinar on marketing strategy
In cooperation with GIL North, Centre MINE organized on 27 January 2022, a webinar entitled "Go to Market Strategy" moderated by Mr. Ayman Machlaoui, with the participation of more than 260 students from various faculties of the Lebanese University.
The webinar covered concepts associated with marketing strategy, ideal customers for each startup, its location, and surrounding demographics.
Likewise, the webinar stressed the importance of knowing the target clientele (their values, attitudes, interests, needs and lifestyle choices) and the method of submitting the documents and obtaining the necessary licenses to start a business legally, in addition to buying and selling transaction procedures.
It is noteworthy that the objective of Centre MINE is to stimulate the entrepreneurial spirit among students, develop their capacities for innovation, and achieve SDGs.
