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Bachelor in Marketing
The Faculty of Economics & Business Administration seeks to provide theoretical and applied programs with the aim of preparing highly qualified graduates in the fields of economics, finance, business and administration to meet the needs of the local and global market, serve the community, and encourage scientific, knowledge and entrepreneurial research.
Description
This program focuses on knowing, understanding, and identifying consumer needs and desires, studying market trends, developing the promotion of product, services and trademarks, and creating appropriate marketing strategies.
The courses of this program are based on a number of objectives, the most important of which are:
- Marketing intelligence
- Studying and predicting consumer behavior
- Conducting quantitative and qualitative marketing research
- Identifying market trends to build and maintain successful customer relationships
- Developing effective marketing strategies using the latest trends in marketing and managing distribution channels
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Language(s)
English
French -
Fees
195,000 LBP (Lebanese/Palestinian students) and 945,000 LBP (Non-Lebanese students) during the academic year.